Mobile necessity
The product should benefit from being available in the user’s hand at a specific moment.
Products designed for use on the move
A mobile opportunity is strongest when the phone is part of the problem: the user is moving, capturing something, receiving a timely prompt, using device capabilities, or returning to a lightweight habit. A desktop workflow placed on a smaller screen is rarely enough.
Where to look
Best suited to builders who can keep the core interaction simple, test retention early, and plan for store review, device behavior, privacy, and customer support.
Help people record, scan, classify, or act on information at the moment it appears.
Use reminders, location, camera, or notifications only where they improve a repeated outcome.
Support workers who need a fast, reliable process away from a desk or unstable connectivity.
Before you build
The product should benefit from being available in the user’s hand at a specific moment.
A small group should return repeatedly before acquisition spending or broad feature expansion.
Permissions, billing rules, privacy disclosures, and review policies belong in the initial plan.
Questions worth answering